How to test hooks, formats and offers without wasting budget.
Creative is the new targeting
With broad audiences and automated delivery, your creative now decides who sees your ads. Testing creative is the biggest lever you have.
Test one variable at a time
Start with hooks: the first three seconds or first line. Once you find a winner, test formats (image, video, carousel), then offers.
Read results the right way
Give each test enough spend, judge on cost per purchase or lead rather than clicks, and retire losers quickly so budget flows to winners.