Speed affects rankings, ad costs and conversions. Here is where to start.
Speed is a revenue metric
Slow pages lose visitors before they see your offer, raise your Google Ads costs and drag down rankings. Faster pages fix all three at once.
Quick wins
Compress and properly size images, lazy-load anything below the fold, remove unused plugins and scripts, and use good hosting with caching.
Measure what users feel
Track Core Web Vitals in Search Console, not just a single test score. Focus on how fast the main content appears and how quickly the page responds.