Hooks, formats and calls to action that turn short videos into sales.
Hook in the first second
Open with the problem, the result or a bold statement. If the first second does not stop the scroll, nothing else matters.
Show, then tell
Demonstrate your product or service in use, add captions for silent viewers and keep most Reels under 30 seconds.
Always give a next step
End with one clear action: comment a keyword, tap the link in bio or send a message. Then reply fast to everyone who does.